Conflicts In Nigerian Politics: Diagnosis and Marketing Prescriptions
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Academy of Management Nigeria National Secretariat Faculty of Management Sciences University of Benin, Benin City, Nigeria.
Abstract
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POlitics is simply the art and science of governance, according to (Horby, 1974). This art or science of governance is often conducted via political parties which compete among themselves for power in a democratic system. Conflict, on the other hand, is disagreement rising from variations of social and cultural identities among people existing together in a defined setting. Such setting, in our
case-the Nigerian political space, creates challenges and
opportunities. Thus, managing conflict in our
political life means understanding its alure and effects to
enable political actors implement behaviours and policies
that respond olhem in an effective way. The focus of this paper, therefore, is to interrogate the subject of political conflict in Nigeria from the etymological and theoretical
perspectives with a view to providing solutions based on
political marketing Paradigms
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H Social Sciences (General)