Relevance of Prosocial Behaviours to Rural Entrepreneurship Development in Nigeria
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With the current scourge of unemployment and the poverty condition in Nigeria, rural entrepreneurship has had a
cushion effect on the depressing economic condition of the nation. Rural entrepreneurship represents the informal
sector of the economy which is characterised by small scale businesses involving petty traders and artisans.
Interestingly, most research efforts on business development and effectiveness have focused mainly on businesses
within the formal sector with no consideration for those in the informal sector. Although prosocial behaviours have
been considered as crucial to the success of any business endeavour, these behaviours were investigated and labelled
as Organizational Citizenship Behaviour (OCB) within the formal sector with no reference to rural entrepreneurship.
Hence, this paper introduced the concept of Entrepreneurial Prosocial Behaviours (EPB) as those types of behaviours
essential for the development of rural entrepreneurship. It examined the nature of rural entrepreneurship in Nigeria,
the theoretical explanation of entrepreneurial prosocial behaviours, its dimensions and relevance to the success of
rural entrepreneurship in Nigeria. This paper concluded that prosocial behaviours are crucial to the development of
small business units and recommended that such be cultivated among rural entrepreneurs. Further, this paper
recommended that empirical research be conducted to validate Entrepreneurial Prosocial Behaviours (EPB) as a
construct
Keywords
BF Psychology