The Validity of Herzberg’s Dual-Factor Theory on Job Satisfaction of Political Marketers
No Thumbnail Available
Date
Journal Title
Journal ISSN
Volume Title
Publisher
IAARR 2012
Abstract
Description
An avalanche of studies has been conducted to determine the level of job satisfaction, and determinants thereof, among political marketers – including political party supporters. Majority of these studies utilized the Maslow theory, which is based on a hierarchy of needs. Maslow’s theory has severally been criticized on philosophical, methodological and hierarchical grounds. The theory argues that human needs are ordered, i.e. they range from lower-order to higher-order needs. As one need is adequately or partially fulfilled, the individual moves to the next higher-order need. By so doing, an individual is said to derive his job satisfaction. But Herzberg’s two-factor theory (also called motivation /Hygiene theory) has been
Keywords
JA Political science (General), JZ International relations