The Validity of Herzberg’s Dual-Factor Theory on Job Satisfaction of Political Marketers

dc.creator	Worlu, Rowland E.K., Chidozie, Felix
dc.date	2012-01
dc.date.accessioned	2025-03-27T16:31:02Z
dc.description	An avalanche of studies has been conducted to determine the level of job satisfaction, and determinants thereof, among political marketers – including political party supporters. Majority of these studies utilized the Maslow theory, which is based on a hierarchy of needs. Maslow’s theory has severally been criticized on philosophical, methodological and hierarchical grounds. The theory argues that human needs are ordered, i.e. they range from lower-order to higher-order needs. As one need is adequately or partially fulfilled, the individual moves to the next higher-order need. By so doing, an individual is said to derive his job satisfaction. But Herzberg’s two-factor theory (also called motivation /Hygiene theory) has been
dc.format	application/pdf
dc.identifier	http://eprints.covenantuniversity.edu.ng/3840/
dc.identifier.uri	https://repository.covenantuniversity.edu.ng/handle/123456789/32858
dc.language	en
dc.publisher	IAARR 2012
dc.subject	JA Political science (General), JZ International relations
dc.title	The Validity of Herzberg’s Dual-Factor Theory on Job Satisfaction of Political Marketers
dc.type	Article

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