2025-03-31https://repository.covenantuniversity.edu.ng/handle/123456789/38207Millions of buildings around the world are built with numbers affixed on them for identification and identity. Owing to lack of interest, literature and previous research, it appears most scholars do not think that house markings can be a viable area of investigation in visual communication. This paper asserts otherwise. It introduces house numbering as a potential study area by making two propositions within the context of a few theoretical and methodological considerations. First is that the house numbering visual offers a viable platform to determine how visual communication can elicit a meaning that has marketing and communitarian ramifications. Second, the semiotic literacy of the viewer of a house numbering visual is not a significant factor in determining the meaning he or she makes out in the cognitive process, especially when meaning is considered a factor that aid response to stimuli.text/htmlH Social Sciences (General)Article