2025-04-08https://repository.covenantuniversity.edu.ng/handle/123456789/46620An image stimulus sometimes approximates visual communication, appearing as information that carries some identified meaning with it. The sequence involves mental visualization – a familiar phrase in cognition research. Despite this viewpoint's popularity, the scholarship radar is yet to fully capture the socio-economic ends of such meanings and the attendant communitarian upshots. This paper is making three propositions, using house numbering visuals as the basis for investigation. First, these visuals offer a viable platform to examine how visual communication elicits meaning in marketing communication (Folayan et al., 2018; Morah & Omojola, 2018). Second, the perceiver's semiotic literacy and the socio-economic purpose that the visual stimuli serve could determine mental representation's strength in a cognitive process. Third, a communitarian level of cooperation is possible from that meaning. The ramifications of these propositions provide some insight into the marketing and community potentials of house numbering images.application/pdfH Social Sciences (General), HE Transportation and CommunicationsArticle