The Art of Deception in Political Advertising: A Study of Nigeria’s 2015 Presidential Election Campaigns

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dc.creatorAririguzoh, Stella A.
dc.date.accessioned2025-04-04T10:58:52Z
dc.descriptionTelevision advertising is a growing important aspect in presidential electoral campaigning. It accounts for a big part of the electioneering expenses. Presidential political advertisements are important sources of information to voters. Their messages may influence poll results. Using a content analytical method, this study examined 12 of the presidential campaign advertisements created for ex-president Goodluck Jonathan and his People’s Democratic Party (PDP); and the opposition coalition flag bearer, Retired General Muhammadu Buhari and his All Progressives Congress during the 2015 Nigerian presidential election campaigns. The aim of this study was to identify the deceptions in these advertisements. This study found that both sides engaged in deceptive advertising. Buhari/APC engaged more in misinformation, lies, misrepresentation and spreading of unproven facts. Goodluck/PDP avoided misrepresentations and misinformation, but used lies, unproven assertions and pufferies. It is recommended that campaign advertisements be scrutinized before they are aired.
dc.formatapplication/pdf
dc.identifierhttp://eprints.covenantuniversity.edu.ng/12785/
dc.identifier.urihttps://repository.covenantuniversity.edu.ng/handle/123456789/42850
dc.languageen
dc.publisherIGI Global
dc.subjectH Social Sciences (General), JA Political science (General), L Education (General)
dc.titleThe Art of Deception in Political Advertising: A Study of Nigeria’s 2015 Presidential Election Campaigns
dc.typeBook Section

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