Surveydataonemployees’ perceptionofthe impact ofcommunitydevelopmentinitiativeson the corporateimageofoilandgas firms in Nigeria
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Elsevier
Abstract
Description
Severalsourcesoftoday'spressureonmanagersinstrategic
decision-making aredirectlyassociatedwithsocialissuesrather
than traditionalstrategicmanagementissues.Itisbelievedthat
firms thatinvestincommunitydevelopmentaremorelikelyto
operateinharmonyinthesocietyoftheiroperations,assuch
reduce interferencefromtheirhostcommunity,thusleadingto
enhanced corporateimage.Therefore,itbecomespertinentto
present datatoshowtheexistenceorotherwiseofarelationship
between communitydevelopmentinitiativesandthe firm's cor-
porateimage.Thisdataisgottenfrom336respondentsfromfour
top oilandgas firms quotedintheNigerianstockexchange.
Responsesweegatheredfromtheemployees’ of the firms, asitis
believed theyhave first handinformationonthe firm's corporate
social responsibilitypolicies.Thedataispurelydescriptiveand
wasgottenthroughquantitativemethods,specifically througha
surveyquestionnaire.Thequestionnairehadtwosections;section
A containedbackgroundquestions,whilesectionBconsistedof
questionsthatwerespecific tocommunitydevelopmentinitiatives
and corporateimage.TheCronbachalphainternalconsistency of the questionnairerevealedareliabilitycoefficient of0.732,thus
revealingahighconsistencylevel.The field data set is made
widely accessible to enable critical investigation into the subject.
Keywords
H Social Sciences (General), HT Communities. Classes. Races