New Media and HIV/AIDS Awareness among Married Women
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Department of Mass Communicntion. University of Lagos. Lagos. Nigeria
Abstract
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/Is the WUI'e of" access to inj(Jrmution on diseuses und
hea/thcore is heing aided mJ!id(v h)' the ne11' media, the
increasing exposure to sexuality thmugh the same media has
mode rC'producliJ•e hat!th issues of fJ/Ih/ic discourse' in
conlemtJorwy limes. 0Fa 1.1 million Nigaiuns are /ivin,!!, with
I /IV in 20 I 0 out of \t'hir..:h 1.7 million w·C' ll'ornen am/3(>0.000
children: the pmportion living with /1//)S in suh-Solwmn
.1(/i·icu has increased frC'memlous(J' lwfii'!'C'rl 200 I and 2009
C0111fJured to other adl'Wlced regions of the JFor/d(lJN/\IDS,
20 I 0 ). 1' his s/u(~J' I haC' jim' e.wminC'd I he impact ofnnr media
on the 111/ !AIIJS preJ•u/ence a11wn,!!, 1rwrried women. 'J'hree
data sets of .Nf)/1.\' of I 1) 1) 1). 2001 and 200X were used in
conjunction with a primwy sun•ey orguni::.etl among rundomly selected llwrried II'OIIIen in the /ldo-Odo font!
,l!,OI'amnenl to 11wke IIJl/or the pu11city o/ injiJnrwtion on new
mnliu in theN I )//S dot a. There ureji)/(r :ono/ districts in A doOdo.
These are: ,\'ango, 0/a, ; ldo-Odo. lghe.w. '/'hmugh random
SOII'IJJI ing, Otu IFos selected /j11 comlllllnity 1vus rundom~y
selected in 0/o T lw j}(}fJ/1/ution .for this s/uc~y comprised
1/WI'I'ic:d lt'OIIWJJ wul uho1·e in /j11 collllllllnily in .1/do-Odo 0/u
!.out! ( iol '<'l'rii!H'nl. Fmm Ul'uiluhle record in the l.ocul
( iol't'J'IIIIIelll. there ure 2.440 11/tii'J'ied II 'OIIICII in lj11
coJmn11nilr um/5'Yt~ o/lhis J'OfJitlulion ( 122) II 'US 11sed as .wllnple
si::.e. I Je.\·aiJJ!il'e sluli.1lics und 1111/flijJ/e regress ion unu~)'sis were
eJnjJ/o}'edjiJJ· datu anu!)•sis. '/'he res11ll stunt's that Ul1 'w ·eness
rule o/'1111 ' 1/1 ff)S or their 17/ode o/lmnsmission is uhol'c: XO
fh'Jn'nl. Nolll'ilhslunding. lllllfliple .\eXIIul j)(ll'lnershifJ is
fJ/'el'tt!enl in tl1e .\!lid)' locutions. Ne 11· I!JCdio j(tcilities like
.face /)()ok. .\ k1 '/ JC', el c ((('(' ne,l!,al i ve ~)' u Jl(/ sf at is/ ico 1/y ins i,l!,n ificu nl
to tnl'on'ness uho111 Ill/ ' /:1 ff)S c .-vu/11e .> 5%). /he sfi{(~J'
recommends !hut u/1 stukeholder.\·-J'Urliculorly the mediu
indlls/J'.\ '- Iuke c " ncerted iniliutives lolt'urds susluinuh!e
del'efOJJJnenl o/llw UJIIflllJ .wc/1 us lmnslating the knOlvfedge of
II II · >I I f)S i 111 o i Is reduct ion u nd/or 1 Jre I'L' nl ion.
Keywords
H Social Sciences (General)