Empirical Evidence of Executives’ Perception and Scanning of Business Environment in Nigeria
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Strategic thinking about firms’ environment enables management to identify relevant environmental
factors and industry drivers that weigh on the firms’ objectives, direction, strategy and business model.
This study based on administered questionnaire examines executives’ perception of the characteristics of
the business environment and its relationship with corporate performance. It was found that while
variables in the task environment were considered most uncertain the general environment is the most
scanned; and executives’ perception of the nature of the environment has a low association with the
intensity of their scanning efforts. It is recommended that managerial discretion and judgement should
play a significant role in determining the sections of the environment to be scanned and scanning void
should not be permitted if effective and efficient organisation-environment fitment required to secure
superior competitive advantage is to be attained
Keywords
H Social Sciences (General)