Agricultural Radio Programmes in Indigenous Languages and Agricultural Productivity in North-Central Nigeria
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Abstract
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This study investigated the influence of agricultural radio programmes in indigenous
languages on farmers’ productivity and their implications for agricultural productivity in North-
Central Nigeria. It specifically explored how farmers’ knowledge of agricultural radio programmes
produced in indigenous languages influences their productivity; how farmers’ acceptance of agricultural
radio programmes produced in indigenous languages influences productivity; and whether
behavioural changes result from agricultural radio programmes aired in indigenous languages affect
farmers’ productivity. Data were gathered through a survey of 663 farmers selected through the
three states’ multi-stage sampling technique (Benue, Nasarawa, and Plateau). The hypotheses were
tested using regression analysis and structural equation modelling. They revealed that the R value
was 0.677, suggesting a highly significant relationship between farmers’ knowledge of agricultural
radio programmes in indigenous languages and farmers’ productivity. Results also revealed that
farmers’ behavioural changes resulting from agricultural radio programmes in indigenous languages
greatly influence farmers’ productivity (F value was 558.358 at the 0.000 significant level). The study
concludes that farmers’ knowledge, acceptance and behavioural change towards agricultural radio
programmes in indigenous languages significantly influence farmers’ productivity in agriculture.
Thus, farmers should be encouraged to continue participating in agricultural radio programmes in
indigenous languages to be kept abreast of happenings in the field.
Keywords
H Social Sciences (General)