Communalism as a Fundamental Dimension of Culture
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Ibis essay does not dispute the authenticity of individualism and collectivism as
dimensions of culture. However, existing literature has missed a fundamental dimension,
communalism, and has mistakenly attributed the characteristics of communalism
to collectivism. Here, I affirm the fundamental nature of communalism
as a cultural dimension and discuss how its characteristics markedly differ from
those of collectivism and individualism. I then examine how communication works
in communalistic communities. l throw some light on the concept of cultural dualism
and introduce personalism as an emerging social order in both individualistic
societies and urban centers of communalistic societies.
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