Competitive Strategies and Corporate Performance of Small and Medium Enterprises in Lagos and Ogun States

dc.creator	Ogbari, M. E., CHIMA, George Uzoma K., Atolagbe, Tolulope Morenike,, Ufua, Daniel Ebakoleaneh, Kehinde, Busola
dc.date	2022
dc.date.accessioned	2025-04-15T11:46:17Z
dc.description	A good competitive strategy is a major tool needed by any organization to achieve its desired objective in the world of increasing competition. Small and medium enterprises compete with business enterprises of the same size as well as companies that are bigger in size and capacity. The study, therefore, examined the influence of the competitive strategies adopted by small and medium enterprises in Nigeria on their performance. A total of 125 respondents were sampled using the judgmental sampling technique. The Student t-test analysis was used to test the four hypotheses. The study reveals that competitive strategies have a positive impact on the performance of Small and Medium Enterprises in Nigeria. The study recommends that Small and Medium Enterprises in Nigeria should select the appropriate strategy that will suit the business and the environment in which it operates.
dc.format	application/pdf
dc.identifier	http://eprints.covenantuniversity.edu.ng/17953/
dc.identifier.uri	https://repository.covenantuniversity.edu.ng/handle/123456789/48540
dc.language	en
dc.subject	H Social Sciences (General), HF Commerce
dc.title	Competitive Strategies and Corporate Performance of Small and Medium Enterprises in Lagos and Ogun States
dc.type	Article

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