Marketing Concept
And The Satisfaction
Of Consumer Needs:
The Nigerian Consumers’ Experience

dc.creator	Kehinde, O.J., ADEGBUYI , O. A., Akinbode, Mosunmola, Borishade, T. T.
dc.date	2016
dc.date.accessioned	2025-03-28T17:58:33Z
dc.description	The paper examined the Nigerian experience as regards the use of marketing concept ideals and the satisfaction of the needs of target customers of the needs of the target customers. The objectives of the paper includes; to examine the relationship between marketing concept and satisfaction of customer needs, to establish the influence of product quality on competitors’ market policies amongst others. Findings revealed that there is strong relationship between the use of marketing concept and consumers’ satisfaction, a company product quality has influence on competitors’ company policies, amongst others. The paper recommends that organization should strive to satisfy their customers
dc.format	application/pdf
dc.identifier	http://eprints.covenantuniversity.edu.ng/6578/
dc.identifier.uri	https://repository.covenantuniversity.edu.ng/handle/123456789/35891
dc.language	en
dc.subject	H Social Sciences (General)
dc.title	Marketing Concept And The Satisfaction Of Consumer Needs: The Nigerian Consumers’ Experience
dc.type	Article

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