Mass Media Strategies for Creating Awareness of Breast Cancer
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Abstract
Description
Breast cancer is a leading female malignancy and a
major health concern in the world today. In Nigeria,
breast cancer is one of the leading causes of death
in women aged 30 years and above. It reduces the
life expectancy of the population at risk, especially
those between 31 and 50 years of age. This paper
examines the use of mass media to create
awareness of breast cancer among women in
Nigeria. In addition, the paper explores the
theoretical understanding of the importance of mass
media in creating awareness of health issues. The
author further suggests various pathways whereby
mass media strategies could be used in creating
awareness of breast cancer in Nigeria
Keywords
H Social Sciences (General)