EFFECT OF SOCIAL MEDIA MARKETING ON SALES VOLUME OF SELECTED E-BUSINESS IN LAGOS STATE, NIGERIA

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dc.creatorOKOLO, SOMTO JOHN, Amaihian, A. B., Dada, J.A, Usendiah, Edu Joseph, UKPEIBO, EJIRO GIFT
dc.date2022
dc.date.accessioned2025-04-15T11:46:18Z
dc.descriptionNigeria's e-business environment faces a significant gap in the wide adoption of appropriate technology to enhance marketing and improve sales. Lack of adequate technological infrastructure is a challenging factor to a larger extent to the achievement of sales volume through social media marketing in Nigeria. The study seeks to examine the effect of social media marketing on sales volume of e-business in Nigeria. The study used descriptive research design through stratified and simple random sampling techniques to determine the sample size from the population of 900 registered e-business customers. Two hundred and sixty-eight (268) copies of valid questionnaires were returned from the respondents representing 99.9% response rate. The results of the study revealed that social media marketing has significant effect on sales volume of e-business in Nigeria. The study recommended that managers of e-business should focus their efforts on exploiting widely used digital channels and improving customer service one-channel to achieve business competitive advantage and larger market share in this economic recession and disruptive business environment organisations are operating in.
dc.formatapplication/pdf
dc.identifierhttp://eprints.covenantuniversity.edu.ng/17973/
dc.identifier.urihttps://repository.covenantuniversity.edu.ng/handle/123456789/48558
dc.languageen
dc.subjectH Social Sciences (General), HF Commerce
dc.titleEFFECT OF SOCIAL MEDIA MARKETING ON SALES VOLUME OF SELECTED E-BUSINESS IN LAGOS STATE, NIGERIA
dc.typeArticle

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