Market Orientation in a Small Scale Enterprise Environment: Importance of Product-Related Factors

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dc.creatorAkinyele, S.T.
dc.date2010
dc.date.accessioned2025-04-01T15:34:36Z
dc.descriptionThis study uses the results of an evaluation programme to examine the value of a market orientation for small scale manufacturer in the mass retail market. Results show that an evaluator's assessment of a product's readiness for the marketplace and his/her recommendation for the type of market it should enter were better at predicting short-term and long-term performance than market orientation alone.
dc.formatapplication/pdf
dc.identifierhttp://eprints.covenantuniversity.edu.ng/1751/
dc.identifier.urihttps://repository.covenantuniversity.edu.ng/handle/123456789/39683
dc.languageen
dc.subjectH Social Sciences (General)
dc.titleMarket Orientation in a Small Scale Enterprise Environment: Importance of Product-Related Factors
dc.typeArticle

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