Outdoor Advertising: House Numbering Visuals as Marketing Communication and Community Potentials

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dc.creatorOmojola, Oladokun
dc.date2020-12
dc.date.accessioned2025-04-08T09:58:49Z
dc.descriptionAn image stimulus sometimes approximates visual communication, appearing as information that carries some identified meaning with it. The sequence involves mental visualization – a familiar phrase in cognition research. Despite this viewpoint's popularity, the scholarship radar is yet to fully capture the socio-economic ends of such meanings and the attendant communitarian upshots. This paper is making three propositions, using house numbering visuals as the basis for investigation. First, these visuals offer a viable platform to examine how visual communication elicits meaning in marketing communication (Folayan et al., 2018; Morah & Omojola, 2018). Second, the perceiver's semiotic literacy and the socio-economic purpose that the visual stimuli serve could determine mental representation's strength in a cognitive process. Third, a communitarian level of cooperation is possible from that meaning. The ramifications of these propositions provide some insight into the marketing and community potentials of house numbering images.
dc.formatapplication/pdf
dc.identifierhttp://eprints.covenantuniversity.edu.ng/16619/
dc.identifier.urihttps://repository.covenantuniversity.edu.ng/handle/123456789/46620
dc.languageen
dc.subjectH Social Sciences (General), HE Transportation and Communications
dc.titleOutdoor Advertising: House Numbering Visuals as Marketing Communication and Community Potentials
dc.typeArticle

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