Generations X and Y’s Adoption of Internet and Internet Banking in Nigeria: A Qualitative Study
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IGI Global
Abstract
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Recent surveys show that more than 65% of internet users in Nigeria are between 18 – 46 years old. However,
evidence from previous research stressed that as opposed to generation X, generation Y are more likely to
adopt new technologies. This paper examined the use of internet and internet banking by two different generations
in the Nigeria context. Students and young graduates who occupy these ladders were used as subjects
of the research. Two hundred and thirty students (generations X and Y) were sampled. Findings revealed that
both generations within the Nigerian context are technologically inclined; however, certain factors serve as
barriers to their adoption of internet banking services as opposed to their frequent use of the internet for
other purposes. Risks, security and privacy, dearth of telecommunication infrastructures, and poor state of
the Nigerian economy were found to be barriers within the data analyzed. This research contends that the
Nigerian government and the financial institutions must address the barriers to make for a full adoption of
internet banking services and proposes the relationship marketing of these generations, especially generation
Y as potential users of the bank and its services
Keywords
H Social Sciences (General), HG Finance