Media Coverage of Entrepreneurial Innovation as a Determinant of Sustainable Development in Nigeria
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Abstract
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Entrepreneurship has been widely recommended by
scholars and professionals as one of the major ways to address
the ever growing level of unemployment and continuous
dwindling resources in Nigeria. Unfortunately, it is also a
consensus among stakeholders that conditions in the country are
largely unfriendly for the survival of small and medium-sized
enterprises (SMEs). Entrepreneurship may not survive without
exposure or publicity. This, therefore, crystallizes the role of
media coverage in the development of entrepreneurship in
Nigeria. Hence, this study examines the extent to which
entrepreneurial innovation is given coverage in Nigerian national
newspapers and how this can lead to sustainable development in
Nigeria. Vanguard, The Punch, The Guardian and Business Day
newspapers were purposively selected and issues from 2013 to
2015 for each were used for the study. This paper recommends
ways in which entrepreneurship can be enhanced through media
partnership.
Keywords
H Social Sciences (General)