College of Management and Social Sciences

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Start date: 2020Has files: Yes

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    FINANCIAL PERFORMANCE OF WOMEN-LED STARTUPS IN LAGOS STATE, NIGERIA
    (Covenant University Ota, 2025-07) OSAROLUBE, Miracle Obarianasemi; Covenant University Thesis
    This study investigated the financial performance of women-led start-ups in Lagos State, Nigeria and identifies the challenges and the opportunities that women-led start-ups cope in the entrepreneurship environment. The quantitative research design was used to collect the data of 160 female-owned firms to determine the important financial measures (revenue growth, profitability, business growth, and return on investment) to assess the success of these businesses. It was found that though these start-ups show significant resilience and perceived capacity to grow, their reality of growth and their financial performance is limited by the lack of and easy accessibility to formal funds, inefficiency in operations and the socio-cultural impediments. The asymmetries of power towards informal institutions such as Ajo and Esusu illustrate the problematic nature of women access to institutional finance. Nevertheless, digital instruments, previous experience in the field of entrepreneurship, and capacity-building programs were discovered to moderate the performance just in moderated ways. To address the gaps, the study proposed specific policy interventions, better financial education and responsive financial products to women. This study made a contribution to literature, in that it presents context-sensitive information on the nature of structural and institutional actors involved in determining financial performance of women entrepreneurs in Nigeria, which has implication on realisation of inclusive economic growth and SDG 5.
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    LEAN AGILE PRACTICES AND SOCIAL SUSTAINABILITY OF OFFSITE CONSTRUCTION FIRM IN LAGOS
    (Covenant University Ota, 2025-07) AJAYI, Kanyinsola Ifeoluwa; Covenant University Dissertation
    Off-site construction (OSC) is gaining prominence as a strategy to improve efficiency in Nigeria’s building sector; however, the social sustainability of OSC firms, particularly workforce retention and safety, remains underexplored. This study addresses this gap by examining how Lean-Agile Practices influence social sustainability outcomes in Lagos-based OSC firms. Anchored on Stakeholder Theory and the Socio-technical System theory (STS), the research focuses on the effects of Value Stream Mapping (VSM) and Just-In-Time (JIT) practices on employee retention and safety. Data were randomly collected from 180 industry professionals and analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings reveal that both VSM and JIT significantly improve employee retention and safety, with VSM making the highest contribution to employee retention. These results affirm that Lean-Agile tools can serve as strategic resources for advancing social sustainability, beyond their conventional role in operational efficiency. The study contributes to Lean-Agile and sustainability literature by providing empirical evidence from the OSC context in a developing economy. Practical recommendations are provided for OSC firms to integrate Lean-Agile methodologies with social performance objectives to foster safer and more inclusive work environments.
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    EFFCTS OF DIGITAL PAYMENT AND FINANCIAL INCLUSION ON ECONOMIC GROWTH IN SELECTED WEST AFRICAN COUNTRIES
    (Covenant University Ota, 2025-04) ADEKOYA, Oluwasegun Ayomide; Covenant University Dissertation
    This study examined the effect of digital payment and financial inclusion on economic growth in selected West African countries. The financial sector remains a key driver of economic growth globally, especially as countries employ more technology-driven systems; this shift has profound effects across all sectors, including the financial sector. Meanwhile, despite the ongoing policy efforts to promote digital transactions, West Africa still lags behind in financial inclusion as compared to the global standards. Hence, the study examined the interactive effect of digital payment and financial inclusion on economic growth in selected West African countries. This study employed the Pooled Ordinary Least Squares (POLS) estimation technique to analyse data for ten (10) West African countries from 2014 to 2022. The data was sourced from the World Bank’s World Development Indicators. The explanatory variables used in the model were; mobile transfer payment, mobile money, account ownership at a financial institution or with a mobile-moneyservice provider, labour force and gross fixed capital formation, the dependent variable was real gross domestic product. The findings of the study revealed that both digital payments and financial inclusion independently contribute positively and significantly to economic growth. However, the interaction of digital payments (proxied by mobile transfers) and financial inclusion had a negative and statistically significant impact on economic growth. In contrast, the interaction of mobile money and financial inclusion showed a positive and significant effect on economic growth. The study concludes thus, that the interactive effect between digital payment and financial inclusion has a positive impact on economic growth in the selected West African countries. Based on the findings, this study recommended that mobile money offers a stronger economic potential, and should therefore, be used more as a preferred digital payment channel to enhance financial inclusion and economic expansion in West Africa. The study concluded that economic growth will be boosted if digital payments is strengthened more in financial inclusivity
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    A COMPARATIVE ANALYSIS OF EXPERIENTIAL AND CELEBRITY MARKETING IN NIGERIA
    (Covenant University Ota, 2025-04) GBEREVBIE REJOICE EGEHELE; Covenant University Dissertation
    Experiential and Celebrity Marketing are one of the major marketing strategies adopted by advertisers such as Coca-Cola and Pepsi to attract consumers to their products. While Celebrity Marketing looks promising and a quicker way to get consumers, it might not prove to be a long-term solution for an audience seeking the physical experience of a product. The study aimed to develop a nuanced understanding of the differences between experiential and celebrity marketing focusing on their distinct impacts on consumer perception, purchase behaviour and brand positioning across different personality types. The study made use of two distinct methods which are Myer-Briggs (MBTI) personality test and Solomon four quasi-experimental design. 256 respondents who fit all 16 MBTI personality types were purposely selected through the use of questionnaires, this informed the focus group process for Solomon four quasi-experimental design. After which a comparison was carried out with the result from the different personality types who responded to both Experiential and Celebrity Marketing treatments across the same three metrics. The result revealed various personality types that function well with a marketing strategy e.g ENFJ, ENFP and ENTJ etc. The results also revealed that personality traits significantly influence how individuals respond to different advertising strategies even in controlled settings.
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    Africans Caught in the Web of Migration, the Fears, the Tears, and the Triumphs
    (Palgrave Macmillan, 2024) Daudu Basil Osayin; Osimen Goddy U.
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    EFFECT OF WORKING CAPITAL MANAGEMENT ON THE PROFITABILITY OF QUOTED FOOD MANUFACTURING COMPANIES IN NIGERIA
    (Covenant University Ota, 2025-03) AGBONKHEHI OLIVE OSEIWE; Covenant University Disssertation
    This study explored the Effect of Working Capital Management on the profitability of quoted food manufacturing corporations in Nigeria. Specifically, it examined the effects of the Current Ratio, Inventory Turnover Ratio, Cash Conversion Cycle, and Average Payment Period on the profitability of food manufacturing companies in Nigeria. The study employed an ex post facto research design. It utilized various econometric techniques, including panel unit root and cointegration tests, pooled OLS, fixed and random effects models, and the Hausman test. The findings revealed a significant relationship between the Cash Conversion Cycle and Return on Assets, suggesting that a longer Cash Conversion Cycle may improve asset returns. However, CCC had an insignificant relationship with the Net Profit Margin (NPM). Conversely, the Average Payment Period (APP) negatively affected NPM, indicating that delayed payments can harm profit margins, although it did not significantly influence Return on Assets. The rate of inventory turnover and the short-term liquidity metric showed no significant relationship with the Return on Assets. Inventory Turnover Ratio (ITR) also negatively affected Net Profit Margin, suggesting that higher turnover may reduce margins due to potential inefficiencies. The Hausman test favoured the Random Effects Model as the most efficient estimation method. The study concluded that optimizing the Cash Conversion Cycle and Average Payment Period is crucial for enhancing profitability. In contrast, the impact of the current ratio and inventory turnover ratio on profitability is insignificant. Based on these findings, the study recommends that policymakers incentivize efficient liquidity practices, promote timely payments, support advanced inventory management, and encourage strategic partnerships. Companies are also advised to optimize their Cash Conversion Cycle by closely monitoring inventory, receivables, and payables, reconsider payment arrangements, improve inventory management, and optimize asset utilization to enhance profitability.
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    EFFECTS OF FINANCIAL TECHNOLOGY, AGENT BANKING ON FINANCIAL INCLUSION IN NIGERIA
    (Covenant University Ota, 2025-03) OBABUEKI OSARUGUE PEACE; Covenant University Dissertation
    This study investigates the relationship between financial technology, agent banking, and financial inclusion. Employing secondary data from the Central Bank of Nigeria and Federal Reserve Economic Data, the research utilises the Granger causality test to analyse the period between 2012–2022. The findings reveal that POS transactions significantly affect mobile money account ownership, and mobile money operations exhibit the strongest positive relationship with financial inclusion. Although ATMs are widely used, their impact on financial inclusion is limited by high transaction costs and operational challenges. Mobile account ownership drives web banking usage significantly, but web banking transactions do not significantly impact mobile account ownership. The study recommends enhancing digital infrastructure, promoting financial literacy, and expanding agent networks to bridge regional disparities. By leveraging technological advancements, Nigeria can achieve broader financial inclusion and foster equitable economic growth
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    CIRCULAR ECONOMY STRATEGIES AND SUSTAINABLE RESOURCE MANAGEMENT: A STUDY OF SELECTED SYNTHETIC HAIR PRODUCTION COMPANIES IN LAGOS, NIGERIA
    (Covenant University Ota, 2025-04) LAWAL ODUNAYO RUTH; Covenant University Dissertation
    The synthetic hair production industry in Lagos, Nigeria, faces significant challenges in sustainable resource management due to its reliance on fossil-based polymers, leading to inefficiencies in operational processes, resource utilization, and waste management. This study employed a mixed-methods approach, utilizing both quantitative and qualitative data collection techniques. Surveys were conducted among employees, managers, and consumers of synthetic hair products, complemented by semi-structured interviews to gain deeper insights into their practices and perceptions. The research findings reveal that implementing Circular Economy (CE) strategies can significantly enhance operational efficiency, resource utilization, and waste reduction while promoting responsible consumption behaviors. Specifically, product circularity improves operational processes by reducing the need for new raw materials and minimizing waste. Process circularity optimizes resource use through the incorporation of recycled materials and adoption of eco-friendly manufacturing techniques, while supply chain circularity effectively reduces waste by implementing closed-loop systems and enhancing material recovery. These findings imply that adopting CE practices can lead to substantial improvements in sustainability and efficiency within the synthetic hair sector, contributing to environmental conservation and economic benefits. Therefore, the study recommends that synthetic hair production companies invest in advanced recycling infrastructure, prioritize designing products with durability and recyclability, engage consumers through education on sustainable practices, and foster stronger collaborations with suppliers to create sustainable supply chains. These steps will help achieve long-term sustainability goals and set a precedent for other industries to follow.
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    CIRCULAR ECONOMY STRATEGIES AND SUSTAINABLE RESOURCE MANAGEMENT: A STUDY OF SELECTED SYNTHETIC HAIR PRODUCTION COMPANIES IN LAGOS, NIGERIA
    (Covenant University Ota, 2025-04) LAWAL ODUNAYO RUTH; Covenant University Dissertation
    The synthetic hair production industry in Lagos, Nigeria, faces significant challenges in sustainable resource management due to its reliance on fossil-based polymers, leading to inefficiencies in operational processes, resource utilization, and waste management. This study employed a mixed-methods approach, utilizing both quantitative and qualitative data collection techniques. Surveys were conducted among employees, managers, and consumers of synthetic hair products, complemented by semi-structured interviews to gain deeper insights into their practices and perceptions. The research findings reveal that implementing Circular Economy (CE) strategies can significantly enhance operational efficiency, resource utilization, and waste reduction while promoting responsible consumption behaviors. Specifically, product circularity improves operational processes by reducing the need for new raw materials and minimizing waste. Process circularity optimizes resource use through the incorporation of recycled materials and adoption of eco-friendly manufacturing techniques, while supply chain circularity effectively reduces waste by implementing closed-loop systems and enhancing material recovery. These findings imply that adopting CE practices can lead to substantial improvements in sustainability and efficiency within the synthetic hair sector, contributing to environmental conservation and economic benefits. Therefore, the study recommends that synthetic hair production companies invest in advanced recycling infrastructure, prioritize designing products with durability and recyclability, engage consumers through education on sustainable practices, and foster stronger collaborations with suppliers to create sustainable supply chains. These steps will help achieve long-term sustainability goals and set a precedent for other industries to follow.