An investigative analysis of factors influencing Ebusiness adoption and maintenance of commercial websites in Nigeria
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Basic Research Journal
Abstract
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The number of commercial organizations applying electronic commerce systems is on the rise when
viewed globally. In the near future, this trend will become not only a tool to simply increase income, but
without doubt will be considered an essential means for competition. Although Nigeria has the largest
and fastest growing ICT marketplace in Sub-Saharan Africa, e-commerce activities have not progressed
at a similar speed. In general, Nigerian retailers have not responded actively to the global growth of
online retailing. Using a case study approach, various managers in six organisations from different
states of the country were interviewed with a view to unravelling the factors influencing the adoption
and maintenance of commercial websites in Nigeria. Analysis shows that consumer readiness is an
influential factor for both developed and developing economies. Findings further revealed that most
company websites are not maintained due mainly to absence of internal know-how by employees, time,
and lack of continuous connectivity. This study contributes to a greater understanding of the factors
that influence website adoption and maintenance within developing economies. And it provides insight
to businesses contemplating setting up a website in developing economies on the successes and
failures in the process of developing a commercial website
Keywords
H Social Sciences (General), HG Finance