PROMOTING WOMEN LITERACY THROUGH MEDIA COMMUNICATION ACTIVITIES (LITERACY DEVELOPMENT AND THE MEDIA)
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the Reading Association of Nigeria (RAN
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The fact that literacy is now a fundamental human right is not in dispute. Government efforts
have been lacking in sincerity, commitment and proper coordination, and have thus not
achieved desired results. As familiar strategies seem to have tailed as used, the time may have
come when hitherto unused areas are explored as exponents of women literacy promotion one
such area is the mass media. Since the primary purpose of the mass media is to inform,
educate and entertain, this paper proposes a more innovative approach to how literacy
development, especially of women, can be promoted using the media and its various media
communication activities (both educational and entertaining).
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PE English