Patterns of Media Usage among Students in Privately-owned Universities in South-West, Nigeria
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Joumal of the School of Communication. Lagos State University
Abstract
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Communication sustains the modem society. Mass media are public
carriers of messages to heterogeneous audiences, including university
students and they allow students to express themselves as well as acquire
knowledge. This paper examines the contemporary patterns of media use
among students in five private universities in Nigeria. Media use indicates
the various ways students employ the media to meet their different needs
for information, entertainment and education. The survey research design
was adopted with the questionnaire as the major instrument administered
among respondents drawn from privately-owned universities in SouthWest
Nigeria. It was found that students are media literate with the skills to
navigate through different media platforms. However, most of the
respondents preferred new media to the traditional media of newspapers,
magazines, radio, television and films. Respondents access the Internet
mostly through their mobile phones, and mainly for entertainment
purpose. It is therefore suggested that more creators of media messages
targeting this group should put them online, especially on the social media.
Keywords
AS Academies and learned societies (General), H Social Sciences (General), LB2300 Higher Education