Harnessing the sustainable competitive advantage of social motivation in the informal market: A West African society insight
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Abstract
Description
The existence of informal entrepreneurship is alleged to curb hardships
related to unemployment. This has been the case of Nigerian youths at getting
needs met but a dire exists when related to the African cultural heritage of
value and goals. The study examines social motivations of informal
entrepreneurs and their implications for business performance in selected
electronics markets with the engagement of sustainable competitive
advantage in southwest of Nigeria. Causal research design was deemed
appropriate. The survey design was integrated to describe the present trend in
the informal electronic market. The need to obtain subjective opinion of the
respondents and draw an accurate assessment of the entire population via
the studied sample calls for the adoption of the descriptive survey research
design. Using linear regression, it was revealed that social motivation has a
statistical significance in predicting sustainable competitive advantage
recording the beta value of (beta = 0.389 with t-val (9.822) higher than 1.96,
sig.000 p < .05). The study reflected that social motivation makes a strong
contribution to explaining sustainable competitive advantage in the informal
market.
Keywords
H Social Sciences (General), HG Finance