Corporate Communication, Indigenous Languages, and Community Relations: A Discourse on Practices by Nigerian Universities
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Emerging Trends in Indigenous Language Media, Communication, Gender, and Health
Abstract
Description
This conceptual work examines corporate communication as a tool for coordinating universities' internal and external
messages in Nigeria. It explores universities' attempts to harness, link-up, and interact with their publics. This chapter
presents effective corporate communication as the unifying principle in many institutional decisions. It emphasizes
that sometimes, universities' efforts to communicate effectively and profitably with their host communities end up in
futility especially where indigenous language is a key environmental factor. University-neighbour relationship globally
ought to be symbiotic and mutually-reinforcing. This chapter reviews scholarly commentaries on corporate
communication, the relevance of indigenous language to community relations; and highlights in conclusion, the
implications for universities in neglecting indigenous language during community engagements. It recommends that
universities should motivate their employees to apply indigenous languages in enhancing understanding between the
institutions and their host communities.
Keywords
H Social Sciences (General), HE Transportation and Communications