NEXUS BETWEEN USERS’ PERCEIVED RISK, PERCEIVED LEGISLATION AND E-COMMERCE ACCEPTANCE: IMPLICATIONS FOR E-COMMERCE ADOPTION IN SOUTHWEST NIGERIA
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IAEME Publications
Abstract
Description
This paper investigates the impact of perceived risk and perceived legislation on ecommerce
acceptance. Questionnaire was used to collect data from 666 come-toclaim
customers of top 4 e-Commerce organizations. Hypotheses were tested using
Hierarchical Regression Analysis. The results revealed that perceived risk and
legislation have significant effects on e-Commerce acceptance. The study expanded
the application of theory discussed in this study which allow for contribution to the
theorizing of e-commerce adoption by substituting behavioural variables with internet
security variables to the already established UTAUT model. The paper recommends
that government should provide a regulatory framework to drive the e-commerce
sector.
Keywords
H Social Sciences (General), HF Commerce